Ikigo cy’inzoga cyabonye ko Brand Finance, ikigo gishinzwe gusuzuma ibicuruzwa mu Bwongereza, iherutse gushyira ahagaragara urutonde rwa “2022 Global Alcool Brands”.Ku rutonde rwa “Ibicuruzwa 50 by’inzoga bifite agaciro ku isi”, Corona, Heineken, na Budweiser biri muri bitatu bya mbere.Hiyongereyeho, Umucyo wa Bud, Modelo, Urubura, Kirin, Miller Light, Isasu rya silver, Asahi nibindi bicuruzwa byinjiye muri 10 ba mbere.
Urutonde rwerekana ko ibicuruzwa 4 byose mubushinwa biri kurutonde, naho inzoga ya Snow yinjiye muri icumi ya mbere.Mubyongeyeho, Inzoga ya Harbin, Inzoga ya Tsingtao na Yanjing Beer bari kurutonde.
Twabibutsa ko, usibye ibirango 50 byambere bifite agaciro, Brand Finance yanasohoye ibirango 10 byambere byinzoga zikomeye muri 2022.
Aho gutondekanya gusa inzoga zinjiza amafaranga yinjiza, Brand Finance yavuze ko urutonde rupima "inyungu zishingiye ku bukungu bwa ba nyir'ibicuruzwa mu guha uburenganzira ibicuruzwa byabo ku isoko ryuguruye".
Urutonde rwibicuruzwa 50 byinzoga bifite agaciro muri 2022
Byumvikane ko mubirango byinzoga 50, Itsinda rya Anheuser-Busch InBev rifite imyanya myinshi.Brand Finance ikoresha uburyo bwa "royalty relief" kugirango ibare agaciro k'ikirango, ni igipimo cy'amafaranga yagomba kwishyura kugirango yemererwe ikirango nk'iki mu gihe kizaza.
Igihe cyo kohereza: Kanama-08-2022